Uploading videos to your YouTube channel to promote your business website can be gratifying. If you are already familiar with the process, you are likely more than aware of all the traffic you can get and maybe even get. YouTube receives millions of visitors every day, so your YouTube videos can reach thousands of views. As much traffic as YouTube can potentially bring you and your videos, there is always room for getting more views; the more, the better. Therefore, examining other ways to market your YouTube videos is worthwhile. A few of the many marketing approaches you can take are outlined below.Â
One of the easiest ways to market your YouTube videos is to let friends, family members, or coworkers know you have a YouTube channel. It would help to email them direct links to your YouTube videos. If you do mention your videos to people you know, also let them know what your YouTube channel name is. It will help if you can keep your channel name simple, maybe even giving it the name of your company or at least a name relevant to your business.
Another one of the many ways you can market your YouTube videos is by placing any of your videos on your websites, blogs, social networking profiles, etc. YouTube makes this process very easy by supplying you with HTML codes. Those codes will enable you or any of your viewers to post a YouTube video online; your videos can be shared via links, embedded, etc. It is common for bloggers to insert a YouTube video in their blog using generated HTML codes. You will, of course, post your YouTube videos on your sites. Still, suppose you know anyone with a blog, particularly other business owners in complementary industries. In that case, you may ask them about sharing HTML codes to your YouTube videos on their blog. In most cases, you will find that even strangers might be willing to do so, mainly if your YouTube video benefits them.
As mentioned earlier, you can also market your YouTube videos on social networking sites. You can create an FB page for your business and share your videos there. You can do something similar for similar sites such as Instagram, Twitter, Snapchat, etc. Or, there is online message board marketing, where you can discuss or share things with other board members, usually about a particular topic. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them. With any of these sites, you can create a signature, which is essentially your opportunity to always give a brief advertisement for your business that people will associate with your name. Your signature appears at the end of each message; therefore, the more active you are online, the more exposure your YouTube videos will likely get.Â
You now know a few ways to market your YouTube videos to your audience, such as to drive traffic to your website and convert them into customers. As mentioned previously, YouTube can generate thousands of views on your videos, and you can further enhance that by sharing your videos in many different places. Since you are connecting your YouTube videos to your business, you will want to take the time to market your YouTube videos. Many marketing tactics will only take a few minutes to execute. If you are not satisfied with your current YouTube viewer ship, you may want to think about doing a little bit of your marketing.
