To remain competitive with your industry’s businesses, you must use various marketing techniques. Some companies choose Internet marketing through ads; others go with affiliate marketing, etc. Another method that can be just as applicable is video marketing. Here are some ways you can use it to promote your business website.
First, you should exhibit confidence during your video if your video is a recording of yourself. You want your customers to see you as the “face” of the product or service you offer, which means that you want them to remember your confidence in the capabilities and value of your product or service. Practice your presentation a few times before you create a final version to ensure that you are making the right experience and interest for your potential customers.
If creativity strikes and you get an excellent idea for a video, try to film it as soon as possible. Waiting on either professional equipment, or someone to shoot your video, might seem like an ideal scenario, but they can take time to arrange, and the moment might be lost. Capture the energy and essence of your idea while it is still fresh in your mind, and the circumstances still exist (i.e., great weather, great location). Even an amateur video with authenticity can communicate more effectively than something expertly produced.
If you are selling a service, create a video that shows the benefits of someone using your service. If you are selling a product, create a video which demonstrates to your customers how to use the product–you can start with opening the box, show how to assemble it (if it needs assembly), and then let them see how they can use it. This communicates to viewers how much you respect your customers.
When searching YouTube for ideas that will help you create your video, remember to use the * wildcard operator. This allows you to find videos which might be similar, but not identical, to your search terms. For example, “How to * a book” may yield some interesting results about working with books creatively.
Depending on what you are selling, it might not even be necessary to film a video. If you are in the business of selling computer software products or online website services, screen captures might be more appropriate. Just create a video of your screen captures and narrate it.
Make videos that are thought-provoking. No matter how you approach the creation of your video, try to create something that encourages your viewers to communicate with you about the content. This is easily accomplished by enabling comments on your videos. You could even go so far as to ask for their feedback about something you discussed, or you could pose questions at the end your videos that your viewers can answer.
Content is king online–whether it is a website, a digital magazine or a video. What you post online not only tells your audience who you are but also what you’re about. If you want them to become clients or customers, you have to give them what they are looking for, in a way that appeals to them. All of the other marketing techniques are each effective in their own right, but there is something to be said about the effectiveness of video marketing.
